Interaction design (IxD) focuses on designing the interaction between users and digital products, such as websites, apps or software. The goal is to optimize user experience (UX) by creating interfaces that are intuitive, easy to use and efficient.
An interaction designer is a professional who focuses on the interaction between users and digital products, such as websites, apps or software. The goal of an interaction designer is to make the user experience (UX) as intuitive, efficient and enjoyable as possible. They design the way users interact with a product, such as by developing buttons, menus, navigation and other interactive elements.
Interaction designers often work with graphic designers and user researchers to ensure that the design is both visually appealing and user-friendly. They take users' needs and behaviors into account and ensure that interactions are smooth and logical, contributing to a positive overall user experience.