What does an art director do?
An art director is responsible for the visual design and artistic direction of a project, campaign or brand. They ensure that the visual elements are consistent with the brand identity and the message to be conveyed.
An art director guards the artistic vision for a product, organization or service
In larger teams, the “creative director” is responsible for the vision. After which an art director sets to work to give visual form to this vision. Art directors often work together with designers, photographers, copywriters and other creative professionals to realize the visual appearance of a product, campaign or company.