Why are brand guidelines important?
The purpose of brand guidelines is to ensure consistency in how a brand is presented to its audience, so that it remains recognizable and credible regardless of medium or context.
Brand guidelines are essential for a coherent brand identity
Brand guidelines are essential for companies and organizations that want to build and maintain a strong and coherent brand identity. They ensure that everyone working with the brand - from employees to external partners, designers and marketing teams - follows the same visual and communication standards.